MARKETING PLAN:SOCIAL MEDIA

The Sparks Foundation

Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience

Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.

About The Company

The spark foundation is non profit organization working to bring parity in education.It make sure that the children have equal opportunity at success irrespective of the financial background.The sparks Foundation provides various workshop and programs.

WORKSHOPS

—Glimpses for kids

—Links App

—Resume writing

—Career choices

—Global Education choices

PROGRAMS

—Student scholarship program

—Student Membership Program

—Student SOS program

—Student Externship Program

—Corporate Program

WHAT IS SOCIAL MEDIA AND ITS STRATEGY?

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.Users engage with social media via a computer, tablet, or smartphone via web-based software or applications.

A social media strategy is a summary of everything we plan to do and hope to achieve on social media. It guides our actions and let us know whether we’re succeeding or failing. The more specific our plan is, the more effective it will be.

It is a strategy, like a strategy for anything else, comes much before you start creating. It’s a plan, a mix of ideas, a purpose, and the path to a goal that one is aiming to achieve.

WHY SOCIAL MEDIA STRATEGY IS NECESSARY?

It doesn’t matter whether you run a small local store or a global business, Social Media Marketing is a vital aspect of the corporate marketing plan.

Worlds interact through the internet and social media networks are present in the lives of millions around the world. They help you connect with your clients, improve your brand recognition, and raise your sales and sales.

In addition, the influence of social media is commendable as you get to meet a vast number of people in the fastest possible way.

7 Major benefits of social media marketing

1. Branding
2. Customer Loyalty
3. Conversion
4. Humanization
5. Customer Insights
6. Customer Support
7. Inbound Traffic

STEPS TO CREATE THE SOCIAL MEDIA STRATEGY

Step 1. Choose social media marketing goals that align to business objectives

Set S.M.A.R.T. goals

The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success and return on investment (ROI).

Track meaningful metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.

Step 2. Learn everything you can about your audience

Knowing who your audience is and what they want to see on social media is key.Such as age, location, average income, typical job or industry, interests etc.That way you can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business.

Gather data

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.

Step 3. Know your competition

Conduct a competitive analysis

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well). You’ll get a good sense of what’s expected in your industry, which will help you set social media targets of your own. It will also help you spot opportunities.

Social listening is another way to keep an eye on your competitors.Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Find out what they’re sharing and what other people are saying about them.

Step 4. Do a social media audit

If you’re already using social media, take stock of your efforts so far. Ask yourself the following questions:

• What’s working, and what’s not?
• Who is engaging with your?
• Which networks does your target audience use?
• How does your social media presence compare to the competition?

Once you collect that information, you’ll be ready to start thinking about ways to improve.

Your audit should give you a clear picture of what purpose each of your social accounts serves. If the purpose of an account isn’t clear, think about whether it’s worth keeping.

Step 5. Set up accounts and improve profiles

Decide which networks to use

As you decide which social networks to use, you will also need to define your strategy for each.

Write out a mission statement for each network. A one-sentence declaration to keep you focused on a specific goal.

Set up your profiles

Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.

If you can’t create a solid mission statement for a particular social media channel, you may want to ask yourself if it’s worth it.

Step 6. Find inspiration

While it’s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.

Social media success stories

You can usually find these on the business section of the social network’s website.

Award-winning accounts and campaigns

You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game.

Step 7. Create a social media content calendar

Sharing great content is essential, of course, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact.

Your social media content calendar also needs to account for the time you spend interacting with the audience (although you need to allow for some spontaneous engagement as well).

Set your posting schedule

Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It’s the perfect place to plan all of your social media activities — from images and link sharing to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns.

Your calendar also ensures your posts are spaced out appropriately and published at the best times to post.

Determine the right content mix

Make sure your content strategy and calendar reflect the mission statement you’ve assigned to each social profile, so that everything you post is working to support your business goals.

Step 8. Evaluate and adjust your strategy

Your social media strategy is a hugely important document for your business, and you can’t assume you’ll get it exactly right on the first try. As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.

Look at performance metrics

In addition to the analytics within each social network, you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social posts drive the most traffic to your website.

Re-evaluate, test, and do it all again

Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn’t, so you can refine your strategy in real time.

Surveys can also be a great way to find out how well your strategy is working. Ask your followers, email list, and website visitors whether you’re meeting their needs and expectations, and what they’d like to see more of. Then make sure to deliver on what they tell you.

Social media moves fast. New networks emerge, others go through demographic shifts.

All of this means that your social media marketing strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.

When you update your social strategy, make sure to let everyone on your team know. That way they can all work together to help your business make the most of your accounts.

THANK YOU